WHAT ARE COOKIES AND PIXEL TAGS?
Certain types of cookies or cookie-like functionality may be placed or activated through browser add-ons, such as Adobe Flash. While these cookies are stored differently, their functionality and purpose are generally similar to other cookies.
Cookies are often used in conjunction with “pixel tags” (also known as “web beacons” or “clear gifs”). Pixel tags are small images that we, our analytics providers, advertisers, and other third parties can use to interact with cookies and other tracking technologies. For example, we use pixel tags to evaluate the effectiveness of our advertising and marketing campaigns by determining whether you open and interact with the content in our promotional emails.
We do not correlate any information that cookies permit us to collect with data about individual users, nor do we share this information or sell it to any third party.
We may also analyze information that does not contain personal data for trends and statistics.
HOW LONG ARE COOKIES STORED ON MY SYSTEM?
Session Cookies. These cookies are stored for the duration of a browser session; when you close your browser, the cookie is deleted.
Persistent Cookies. These cookies are stored for a pre-set amount of time (often between 90 days and two years, depending on the application) and are typically not deleted when a browser session is closed.
Your choices may affect whether we use session or persistent cookies for a particular application. For example, ordinarily, our websites and Portals store sign-in status on a session cookie, and each time you start a new browser session you must log in again. However, if you select “Remember My Username,” your username is instead stored on a persistent cookie.
WHAT COOKIES DO WE USE, AND WHY?
Equinix’s websites and Portals use three types of cookies:
Required cookies. The Required cookies are comprised of session and performance cookies. The session cookies allow us to link the actions of a user during a browser session. They are used for several purposes, such as checking approximately how long a user stays on Equinix’s websites and Portals. They may record information such as Internet domain and host names; IP addresses; browser software; and operating system types. These session cookies expire when the session closes and are not stored longer term. The performance cookies allow us to count each user’s total number of visits and to record and store the time of visit. We do this in order to determine the usefulness of Equinix’s information to our users and to see how effective our navigational structure is in helping users reach that information.
Functional cookies. These cookies are necessary for our websites and Portals to function properly. For example, we use these cookies to determine the user’s local time zone used by the application for displaying the dates and times. These cookies are stored for a limited time depending on their purpose.
Advertising Cookies. We allow third-party advertisers to place and/or activate cookies, pixel tags, and/or other tracking technologies designed to enable advertising of Equinix products and services on your device and deliver it to you across the Internet. These services may collect information and data about your activities on our websites and Portals. This process helps us track the effectiveness of our marketing efforts and deliver advertising to you. These ad networks, in connection with cookies, pixel tags, and other tracking technologies: (i) help deliver online behavioral advertisements, either by us, our affiliates, or third parties; (ii) may prevent you from seeing the same advertisements too many times; and (iii) help us, our service providers, and/or our other partners (as further described below) understand the effectiveness of the advertisements that have been delivered to you.
Disabling or removing these cookies, resetting your advertising identifier, or opting out of online behavioral advertising altogether (as applicable) may result in advertising that is repetitive or less relevant to you.
Third-Party Functionality. We do not have access to or control over cookies or other features that third-party websites may use, and the information practices of those third-party websites are not covered by our Privacy Statement or this Cookie Notice.
For example, we provide social media buttons on our websites that allow users to visit or share web pages through third-party social media platforms. We do not control how those platforms collect information about you, nor whether or how they may track you or may activate their own cookies on your device.
HOW DO I CONTROL OR MAKE CHOICES ABOUT COOKIES AND TRACKING TECHNOLOGIES?
Additionally, you can generally disable or delete cookies placed and used by browser add-ons, such as Adobe Flash cookies, by changing the add-on settings or visiting the website of its provider. Information and controls that allow you to manage Adobe Flash cookies may be found here. Note that if you disable Adobe Flash cookies or similar technologies, you may not have access to certain features and services (such as consistent volume settings for videos) that make your online experience more efficient and/or enjoyable.
With respect to Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on, which can be downloaded here. The add-on provides website users more choice on how their data is collected by Google Analytics.